Week 7 : AI for Recommendations


Question for Discussion

  • What ethical concerns arise when companies use consumer data, such as purchasing habits, to make sensitive inferences about individuals, like Target did with predicting a teen girl’s pregnancy?

  • Should companies be allowed to gather and analyze personal data without explicit consent to infer potentially private and sensitive information about their customers?

  • How can companies balance the benefits of personalized marketing and targeted advertising with the ethical obligations to respect customer privacy and autonomy?

Elaborate your answers