Week 7 : AI for Recommendations

Reading

What ethical concerns arise when companies use consumer data, such as purchasing habits, to make sensitive inferences about individuals, like Target did with predicting a teen girl’s pregnancy?
Should companies be allowed to gather and analyze personal data without explicit consent to infer potentially private and sensitive information about their customers?
How can companies balance the benefits of personalized marketing and targeted advertising with the ethical obligations to respect customer privacy and autonomy?

Elaborate your answers